A branding process typically represents a firm’s motivations, passions and pursuits. It aims to reposition a brand or firm in the minds of clients and stakeholders. We aimed to refresh an aged logo to ensure it’s appeal in today’s world and also to appeal to contemporary customers. In our modern digital age, any brand which refuses to innovate will die. Rebranding isn’t just about creating a pretty logo; it is about repurposing our lives, finding our true voice and building an authentic brand which may impact lives. It’s a movement, to help, to add value, to create meaning, to impact lives. Featured here are a few photographs from the preview ceremony we held at Hotel Copperfolia, Calicut on the 12th of October, 2015.
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